Al Kennickell to Speak at 2010 PODi AppForum

Al Kennickell from The Kennickell Group will be a featured speaker at the 2010 PODi AppForum conference in Las Vegas, January 25-27. This prestigious digital print event’s speaker list reads like a who’s who of digital print leaders.

Kennickell will be presenting “The Value of Data Analytics in Direct Marketing.” Kennickell was asked to co-present this with Kodak as The Kennickell Group has become a pioneer in the use of data analytics, coupled with variable data print. Kennickell will focus on how they have improved response rates by specializing offers to match the specific needs of different segments in a database.

The Kennickell Group operates in two facilities in Savannah. Its printing operations are located in its 45,000 square foot plant on President Street, while its direct mail and fulfillment facility is one mile away in its 80,000 square foot operation on Causton Bluff Road. The company provides high-end print, large format, point of purchase materials, multi-channel marketing services, fulfillment, direct mail and inventory control for clients all over the country. Kennickell is also the world’s largest producer of personalized framed prints, which are produced for clients like the NFL, NHL, and Major League Baseball.

Kennickell will also be taking pre-conference questions and networking with attendees on the AppForum groups on LinkedIn.

The PODi AppForum gives attendees the opportunity to:

• Hear groundbreaking Keynote innovators
• Meet peers who are reinventing themselves & the digital print industry
• Discover profitable “outside the page” applications
• Master the secrets to selling solutions
• Raise your ROI with technology & workflow secrets

The Kennickell Group is helping to make the 2010 AppForum the best event of the year and hopes to see you there.

January 5, 2010

FOR IMMEDIATE RELEASE

Contact Information:
Kacey Kennickell, Director of Marketing, The Kennickell Group

Phone: 912-233-4532

Email: kacey@kennickell.com

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