Al Kennickell to Co-Host National Webinar

Al Kennickell will be co-hosting a national webinar, “Increasing Response and Conversion with Marketing Sciences,” with Kodak this Wednesday, June 23, 2010 at 1:00pm EST. There is no registration fee. The presentation will focus on the subject of data analytics and how it can extract value from any organization’s basic data. Kennickell will go into detail of how The Kennickell Group used Kodak’s data analysis tool to help The Citadel’s Brigadier Foundation eliminate 13,000 names from their mailing list, while increasing their membership by 18%.

“The Brigadier Foundation had many initial misconceptions about their data,” said Al Kennickell, president of The Kennickell Group. “Our analysis tool corrected these and allowed the Foundation to mail the right message to exactly the right people. We have been pleased with the outcome of the campaign.”

To register, go to http://www.graphics.kodak.com/CA/en/go/msp?_requestid=24722, or visit The Kennickell Group’s Facebook page.