There was a time when those invested in marketing initiatives believed that digital marketing would soon wholly replace print marketing in sales-driven market spaces. It is now understood that there is a connection between print and digital marketing for small businesses. These practices can increase response and conversion rates better than using either of the platforms independently. Print and digital media are powerful marketing tools. A solid digital marketing campaign can be achieved with a relatively small budget, but combining it with print marketing could amplify your reach even further. Through these marketing mediums, your business can reach a wider audience and take advantage of the strengths each marketing medium has to offer.
If you are wondering where to start, consider these influential ways to combine print and digital marketing for small businesses.
From Digital to Print
There is a wealth of information that you can glean online about your prospective customers. Often, this information can be as specific as a name and mailing address prompted by an opt-in for your business’ printed newsletter featuring discount codes and how-to articles. In almost all cases, you can use that information to print postcards with a personalized greeting for your prospective customers. The postcard would then direct the prospect back to your website for more information or to make a purchase. This is known as Direct Mail marketing. 
Using data gathered from digital marketing allows you to target customers that will receive your print media who are more likely to buy your products and services. In doing so, you can increase your conversion rates and improve the return of investment for your printing costs. When combined, print and digital marketing for small businesses can greatly increase your business’s potential number of leads.
From Print to Digital
When designing your printed marketing materials, be sure to provide information about how to connect with you online. On your printed business cards, flyers and brochures, include information about your social media channels and website landing pages so that your prospective customers can go online to find out more about your business. Everything your business publishes, both print and online, must be connected with one another to fulfill the best effects.
Forms of print media that are great platforms for digital call outs such as a URL to your landing page are posters, billboards, vehicle wraps, business cards, and brochures. Use these printed formats to direct prospective customers to where they can learn more about your business and its products and services.
Stay on the Front Foot
The marketing landscape is ever-changing. Stay nimble and profit from using your digital media to enhance your print media and vice versa. Your business will be better aligned for success in marketing when it leverages the advantages of print marketing, digital marketing, and the combination of the two.
If your business needs assistance in creating a digital and print campaign, the Kennickell Group can help find the best solution for your needs. We’ll create your print materials based on your brand’s exact needs and point you toward the best print and digital marketing for small businesses. Contact us to get your campaign started today.
