With every passing moment, marketing trends change and grow. If you’re a marketer or business owner, this means you must be aware of the existing trends and their effectiveness to increase your leads and convert them into sales. When it comes to direct mail marketing, creating a smart strategy gets your business the best bang out of its marketing funds. In this article, we’ll highlight a few of the top direct mail targeting strategies to help your business grow.
Decide when to use direct mail as a marketing strategy
Even though some businesses shy away from direct mail marketing, this method has proven time and time again that it still has ample relevancy in the marketing world. If you feel like your email campaigns are in vain, consider this interesting statistic: roughly 5.1% of direct mail gets a response compared to only .6% of email marketing response rate. In these moments, go against the digital grain and opt for direct mail.
Understand your customers
Knowing your target customers is one of the most important factors in direct mail marketing. Your business could be wasting valuable time and funding on a generalized approach. Instead, try understanding your customer base to achieve the most success during your campaign. The first thing you should do before launching your campaign is to gather important information such as age, socio-economic status, location, and preferences about your target audience. This will help you create relevant and personalized content. Read this article to learn more about campaign strategies.
Timing is important
Timing is very important when it comes to direct mail marketing. You need to ensure that your target audience gets the direct mail when they are about to make a purchase decision. 
Since you are the one who understands your business, you also know the type of customers that will benefit most from your product strategy.
Measure or track the performance of your direct mailing program
Understanding the purchase decision journey is critical. This will largely depend on the nature and size of your business. You have to bear this timeframe while crafting your direct mail
After launching your direct mailing, the next thing is to put in place measures to track the performance of your strategy. The best way to do this is through landing pages, call tracking and coupon codes.
Understanding the performance of your direct mailing campaign will help you to know what is working and what is not and do the necessary changes. To help with this, our team has developed an incredible dashboard tool that streamlines data tracking, delivery notifications, and other useful tools found here.
Contact the Kennickell Group
The Kennickell Group can guide your business in creating direct mail that can reach your target audience and help convert them to buying customers. Proper direct mail targeting can open numerous doors that seemed impossible to reach before. For more information on why print marketing still matters, please follow the link here.
