1. Faster Turn-Around Time

Traditional offset printing requires the creation of individual aluminum plates for each color in your design. These aluminum plates are actually etched to recreate your exact image, which makes them one-use. The advantage of digital inkjet printing is that it doesn’t require these time-consuming and costly aluminum plates; your design is printed directly onto the paper, meaning you can get your project back in a much shorter turn-around time.

2.Better Quality, Superior Color Accuracy, & Higher Consistency

Digital inkjet printers combine the precision of digital printing with high-resolution inkjet technology, delivering vibrant, accurate colors. Every print is consistent from the first sheet to the last, avoiding variations that can occur in offset.

3. Smaller Quantities for a Cheaper Price

Because of the labor-intensive process of offset printing, it’s often only worth the money to do if you have a large run of one specific print you’d like. For smaller runs, the price per individual item becomes too high. With digital inkjet printing, businesses have the ability to print smaller quantities more often, without compromising on quality. This allows them to tailor their printing more to their own needs.

4. Personalization and Variable Data Printing

Unlike offset printing, which relies on a physical stamp-like aluminum sheet to create every printed piece, digital inkjet gives you the option of variable data printing, which allows each printed piece to be unique if you so choose. This is perfect for personalized marketing materials or custom pieces, a feature not feasible with traditional offset printing.

5. A More Eco-Friendly Option

Digital inkjet printing minimizes waste because there’s no need to overprint to account for setup or calibration errors. The advantage of digital inkjet printing being that it allows you to make smaller runs also cuts down on the possibility of having to over-print just to make the price per piece reasonable, meaning less potential waste overall. It also uses water-based inks, which are often more environmentally friendly compared to offset inks.