Solving In-Store Signage for a National Retail Chain
Industry: National Retail Chain
The Challenge
Our client, a large national retail chain with over 1,000 stores across the United States, requires customized in-store signage solutions. These include oversized posters, window graphics, wall graphics, and other printed materials, tailored to each store’s specific layout and size. The client updates signage twice a year and integrates seasonal promotions, making accurate and timely execution crucial.
Prior to partnering with us, the client faced persistent challenges with their previous national print and signage provider, including:
Poor printing quality
Late deliveries
Incorrect shipments to stores
Lack of responsiveness from their provider
They needed a reliable partner to execute large-scale signage rollouts efficiently, ensuring that each store received the correct materials on time, every time.
The client tasked us with fulfilling a major signage update for all 1,000 stores, with deliveries scheduled 30 days before the campaign start date. When we inquired about this extended timeline, the client explained that the buffer was necessary to correct errors from their previous provider—something they had come to expect as a standard issue.
We assured them that with our proactive approach and meticulous execution, mistakes would be eliminated, while still honoring their requested timeline.
The Solution:
Precision, Planning, and Expertise
Executing high-end, complex print projects with speed and accuracy is our specialty. We approached this project with a strategy built on proactive problem-solving, logistical precision, and a commitment to quality.
Our key actions included:
Detailed Planning & Team Preparation
- Developed a comprehensive roadmap covering print production, kitting, and shipping logistics.
- Conducted in-depth internal team meetings to align on project scope and expectations.
- Leveraged our expertise to seamlessly manage complex logistics and store-specific kitting.
Staggered Printing & Kitting for Efficiency
- Implemented a phased approach: printing occurred over two weeks, followed by two weeks of kitting.
- Optimized the workflow by kitting and shipping completed batches while continuing print production.
- This method saved time and ensured a smooth, on-schedule rollout.
Proactive Problem-Solving
- To prevent measurement discrepancies, we personally verified oversized poster dimensions at a local retail office before production.
- This proactive step saved the client from costly and time-consuming corrections.
The Results:
A Flawless Execution
The client initially had doubts about whether a signage rollout of this scale could be executed without errors. However, our structured and detail-driven approach led to remarkable success:
Zero Mistakes
Every store received the correct materials, exactly as specified.
On-Time Delivery
All shipments arrived 30 days ahead of schedule, as requested.
Improved Efficiency
Proactive planning eliminated the need for last-minute fixes.
Expanded Partnership
The success of this project led to additional projects, solidifying a long-term relationship.
Why Our Clients Trust Us
The key to our success lies in our anticipatory approach—we ask, “What can go wrong?” and address every potential issue before it happens. Our processes are refined through years of experience and reinforced by our ISO certification, ensuring we deliver with precision every time.
What sets us apart?
Flawless Execution
Zero errors, zero delays.
Proactive Communication
We stay ahead of potential issues, keeping clients informed.
Unmatched Reliability
Clients trust us to handle logistics with precision and care.
Commitment to Quality
Attention to the smallest details prevents costly mistakes.
With our expertise, the client no longer worries about signage mishaps, missed deadlines, or quality issues. Instead, they now have a trusted signage partner, ensuring smooth and successful campaign execution, every time.
What our clients have to say…
“Kennickell’s ability to deliver exceptional quality under tight deadlines has been instrumental in our marketing success. Their international capabilities and meticulous attention to detail have made them an invaluable partner.”