Whether you’re looking to attract new customers or maintain your current customer base, print marketing is a critical piece of any marketing or branding your business. When you’re looking to create an impact, consider these print marketing items to increase your sales...
The types of printer paper you use for your projects can speak more about your business than you initially thought. According to this Harvard Business Review article, high-quality printing swayed the purchaser’s decision to choose one business over...
Direct mail marketing can create a lasting impression on your business by increasing your exposure, increasing sales, and notoriety. A mailer, or the direct mail piece sent to every mailbox, can provide information on your business, your offers, or whatever else...
Many people think that direct mail marketing is ineffective or even obsolete. This couldn’t be further from the truth. While websites, email marketing campaigns and the like are effective, direct mail can also boost sales. It can increase brand recognition and...
When choosing a color and font for print, you must consider several factors when designing your material. With a wide range of fonts available, it’s possible to choose fonts that don’t mesh well with your target audience, are generally unreadable or seem tacky. In...
