The types of printer paper you use for your projects can speak more about your business than you initially thought. According to this Harvard Business Review article, high-quality printing swayed the purchaser’s decision to choose one business over...
Direct mail marketing can create a lasting impression on your business by increasing your exposure, increasing sales, and notoriety. A mailer, or the direct mail piece sent to every mailbox, can provide information on your business, your offers, or whatever else...
Many people think that direct mail marketing is ineffective or even obsolete. This couldn’t be further from the truth. While websites, email marketing campaigns and the like are effective, direct mail can also boost sales. It can increase brand recognition and...
When choosing a color and font for print, you must consider several factors when designing your material. With a wide range of fonts available, it’s possible to choose fonts that don’t mesh well with your target audience, are generally unreadable or seem tacky. In...
There is no better return on any marketing strategy than wrapping a vehicle in the graphic design of a company. Thousands of people can see the vehicle in the local area. In this article, we’ll analyze how vehicle wraps make a lasting impression. While the upfront...
